Here at Heartland FM, local advertising helps us to continue building and improving the station allowing us to create more exciting programmes and further involve the local community. Advertising on Heartland FM provides an ideal opportunity for your business to reach a wide audience across Perthshire. 

WHY ADVERTISE ON THE RADIO?

  •  Radio is the most trusted media medium

  • 90% of adults listen to the radio every week in the UK

  • You can’t skip adverts on the radio, meaning you not only reach your target audience but others who may not have been looking for what you were offering before they heard the advert

  • Drives response, especially online

  • Not one page in the paper for one day - flexible campaign over specified period of time

TYPES OF ADVERTISING (CLICK ON EACH TO FIND OUT MORE). 

  1. Place an advert (spot advertising)

  2. Daytime sponsorship

  3. Sponsor a feature

  4. Online advertising

 

OUR RATE CARD

Standard Rates - set price plus one off production fee

and 20% VAT

£2.50 per 20 second advert

£3.50 per 30 second advert

£4.50 per 40 second advert

 

WHY HEARTLAND FM? 

  • Our advertising is cost effective. We are a community team and realise that everyone has different budgets. We want to help the smallest to largest local businesses advertise so offer a variety of sponsorship and advertising packages to suit this​. 

  • We know the area. We create highly targeted campaigns for you. ​​

  • We are modern. The ways people consume radio are changing, our new website and social media accounts can also help to promote your business.​

  • We make sure your business stands out. To do this we ensure the same genre of ads do not directly follow one another. If you are a food and drink business your advert will not be directly followed by another competitor in the same market, this can be different to advertising in print.​​

  • Heartland FM broadcasts across Highland Perthshire reaching not only the larger villages but also those living remotely. The main villages reached are Blair Atholl, Pitlochry, Aberfeldy, Dunkeld and Birnam, Grandtully, Logierait and Ballinluig. 

STEPS AND PROCESS?

  1. Most importantly think about your budget and what you want. We recommend a minimum of 4 spot advertisements per day for your adverts to be heard by the general public  however if you would rather target a specific audience or feature at prime times maybe one of our sponsorship options would suit you best. Read the brief descriptions of each on the website to see what you think.

  2. Get in touch for a chat. Call Heartland FM on 01796 474040 or drop us an email anytime to sales@heartlandfm.co.uk

  3. Getting creative, we will draft a script using the key points you wish to be included to help your advert or sponsorship have the best impact possible.

  4. Once you have confirmed the script we will create the advert with a professional voiceover using your preferences for gender, accent, style etc. and add any music you may wish to have.

  5. Ready for air, it’s time for your brand new ad to be played.


***The process from start to finish can take up to 10 days so please take this into account when contacting us***

JOIN THE CONVERSATION
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SUPPORTED BY AND WITH THANKS TO:
A Company limited by guarantee and not having share capital.
Co No: SC134024
VAT Reg. No: 561 7598 08
Registered Office (and Secretaries): 51 Atholl Road, Pitlochry PH16 5BU.
Registered as a charity in Scotland. OSCR No. SC045946